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Avon Brand

Google’s Digital Garage: Turning Small Businesses Into Online Giants

by Sheila Shayon @ brandchannel:

Helping small businesses become digital ninjas, Google Europe sees success with its Digital Garage platform

The post Google’s Digital Garage: Turning Small Businesses Into Online Giants appeared first on brandchannel:.

One&Twenty by POST—

One&Twenty by POST—

by Elliott Moody @ Projects - The Brand Identity

One&Twenty create luxury gift boxes, full of thoughtful, unique and beautiful gifts. We crafted a carefully considered and well executed identity in line with the elegant and simplistic aesthetic of the brand. The use of pattern, embossings, foils and tactile paper textures all help to make the experience of opening a One&Twenty gift box even more special.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Avon Works to Transition to ‘Upper Mass’

Avon Works to Transition to ‘Upper Mass’


WWD

Avon’s color brand, Mark, will be expanded to more markets as the company looks to get customers into products with higher price points.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

by Olivia Pearce @ World Branding Forum

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together with safe ride partner Lyft. Given the success of last year’s pilot programme — during which Budweiser delivered more than 35,000 rides home across six US states plus Washington, D.C. […]

The article Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign appeared first on World Branding Forum.

Avon moves away from ‘traditional beauty ads’ and plots to encourage social selling - Marketing Week

Avon moves away from ‘traditional beauty ads’ and plots to encourage social selling - Marketing Week


Marketing Week

Avon is launching a new campaign aimed at convincing the British public of the quality of its products well as shouting about its cause to empower women.

Packaging the Brand: Avon Calling - Print Magazine

Packaging the Brand: Avon Calling - Print Magazine


Print Magazine

D.H. McConnell, a traveling book salesman, founded the now iconic Avon brand out of his California Perfume Company in 1886. He realized that “his female customers were far more interested in the free perfume samples he offered than his books.” (Even then books took whacks to the spine.) His company was predicated on recruiting female sales representatives because they had a natural ability to market to other women. In so …

Breast Cancer Prevention: A Focus on Air Pollution

by AvonFoundation @ Avon Foundation

BY ALEXANDRA GOHO Every day, women come into contact with hundreds of potentially hazardous chemicals where they live and work, whether it’s from consumer products or contaminants in the environment. Many of these chemicals have been linked with breast cancer. However, which ones pose the greatest risk and how can we reduce our exposures? These […]

The post Breast Cancer Prevention: A Focus on Air Pollution appeared first on Avon Foundation.

Lucy Hale is the new beauty ambassador for Mark, Avon's youthful fashion and cosmetics brand

Lucy Hale is the new beauty ambassador for Mark, Avon's youthful fashion and cosmetics brand


FASHION Magazine

The secret is out: Lucy Hale has just been named as the beauty brand ambassador for Avon's fashion and beauty brand, Mark. Considering how often her Pretty

ASOS Releases Fashion Collection for Hotel Indigo Properties

by Sheila Shayon @ brandchannel:

IHG's chic Hotel Indigo produces a fashion collection with ASOS that reflects its local style

The post ASOS Releases Fashion Collection for Hotel Indigo Properties appeared first on brandchannel:.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

AVON 39 THE WALK TO END BREAST CANCER RETURNS TO SANTA BARBARA SEPTEMBER 9-10

by Kayla Kong @ Avon Foundation

SANTA BARBARA, July 21, 2017 – AVON 39 The Walk to End Breast Cancer kicks off its sixth event of its 15th season in Santa Barbara September 9-10 with a steadfast commitment to help power more breast cancer research, more screenings and more survivors. The participants all have a fierce resolve to do something big […]

The post AVON 39 THE WALK TO END BREAST CANCER RETURNS TO SANTA BARBARA SEPTEMBER 9-10 appeared first on Avon Foundation.

Forever21 and H&M Conquer Fast-Fashion Social Media

by Anisha Kapoor @ World Branding Forum

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media brands in the hyper-competitive fast-fashion industry, according to a research report released by ShareIQ, the visual content performance platform for brands. The analysis digs into the data for the first […]

The article Forever21 and H&M Conquer Fast-Fashion Social Media appeared first on World Branding Forum.

Wunderman Takes Majority Stake in Pierry

by Anisha Kapoor @ World Branding Forum

Wunderman Takes Majority Stake in Salesforce-focused Consultancy Pierry WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry, an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud. Pierry’s revenues were US$14.5 million/£10.70 million for the period ended 31 December, 2016. […]

The article Wunderman Takes Majority Stake in Pierry appeared first on World Branding Forum.

Hate Animal Cruelty? You Should Probably Avoid These Cosmetic Brands

Hate Animal Cruelty? You Should Probably Avoid These Cosmetic Brands


One Green Planet

As a Green Monster, being informed on whether or not the products we use are cruelty-free or not is important. To help you navigate the world of cruelty-free cosmetics, let’s take a look at t…

Crocs at 15: The Brand That Refuses to Die

by Abe Sauer @ brandchannel:

Mario Batali may be kicking off his orange Crocs, but they're still big—from the runway to kids' feet

The post Crocs at 15: The Brand That Refuses to Die appeared first on brandchannel:.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Respondology’s Groundbreaking Advertising Week Launch

by Thomas Ng @ World Branding Forum

Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels into a search-like advertising medium with measurable ROI, announced that it will formally launch at Advertising Week 2017. Respondology’s team has coined the phrase Reply-Based Advertising to describe the new […]

The article Respondology’s Groundbreaking Advertising Week Launch appeared first on World Branding Forum.

Avon Foundation launches The Justice Institute on Gender-Based Violence in Santiago, Chile

by Nancy Delgado @ Avon Foundation

The Justice Institute on Gender-Based Violence is an innovative training program within Voices Against Violence: The Gender-Based Violence Initiative – a public-private partnership between Vital Voices Global Partnership, the U.S. Department of State, and the Avon Foundation for Women – which aims to facilitate effective, coordinated criminal justice responses to addressing violence against women in […]

The post Avon Foundation launches The Justice Institute on Gender-Based Violence in Santiago, Chile appeared first on Avon Foundation.

Brand News: 10 Things You Need to Know for Thursday, September 21

by Shirley Brady @ brandchannel:

Google buys HTC's Pixel division, Nest introduces home security and more

The post Brand News: 10 Things You Need to Know for Thursday, September 21 appeared first on brandchannel:.

Eric Petschek by Adam Ridgeway

Eric Petschek by Adam Ridgeway

by Elliott Moody @ Projects - The Brand Identity

Brand identity and site design for Eric Petschek, a freelance photographer and designer whose work is largely inspired from his background in interior architecture. His work, photographic and built, emphasises exaggerated proportions, strong, clean lines, and simple subjects. The affinity of Eric's work to contemporary Belgian design and 'warm modernism' is captured in a typeface and wordmark that, while inspired by a Flemish type specimen from the early 20th century, is relevant and modern.

Avon Calling: #BeautyBoss Campaign Reboots Brand

Avon Calling: #BeautyBoss Campaign Reboots Brand


brandchannel:

New “This is Boss Life” campaign is designed to refresh the brand for a younger cohort and drive Avon rep recruitment as a #BeautyBoss

AVON 39 THE WALK TO END BREAST CANCER RAISES $2.9 MILLION IN BOSTON

by Kayla Kong @ Avon Foundation

 More than 1,275 AVON 39ers conquered 39.3-miles to take down breast cancer   BOSTON, June 25, 2017 – AVON 39 The Walk to End Breast Cancer continued its 15th annual event series in Boston this weekend raising $2.9 million to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about […]

The post AVON 39 THE WALK TO END BREAST CANCER RAISES $2.9 MILLION IN BOSTON appeared first on Avon Foundation.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Colony by Ensemble

Colony by Ensemble

by Elliott Moody @ Projects - The Brand Identity

Colony came to us with a very exciting concept, they wanted to create a co-working space that felt like home to creatives — somewhere exciting to be — somewhere with soul. They wanted to build a space that was full of colour and grew with every new member, allowing them to leave their own imprint on the space and even the brand.

The Faversham by Passport

The Faversham by Passport

by Elliott Moody @ Projects - The Brand Identity

A true institution of the city of Leeds, The Faversham – or The Fav, as it is affectionately known by locals – claims a long and illustrious history that is indelibly tied to the music scene of the city. To those who are familiar with it, The Fav conjures up memories of heady student days gone by (due to its proximity to the University) and legendary gig nights, while more recently, the venue has embraced a new, multi-faceted outlook. The Faversham approached us for a rebrand, with the visual identity aiming to strike a delicate balance; one that would not alienate the largely student population that eat, drink and socialise there week in, week out, but also embrace a new focus in appealing to couples looking for a unique place in which to tie the knot.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence

How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence


Marketing Land

With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala

Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Things Aren't Going Great for Legendary Beauty Brand Avon 

Things Aren't Going Great for Legendary Beauty Brand Avon 


Jezebel

Business reporters all across America area breaking out their best makeup-related puns because Avon is in trouble.

YouTube tries to lure brands with ad-supported original series

by Sahil Patel @ Digiday

YouTube is pitching sponsorship and custom integration ad packages to nab advertisers such as Johnson & Johnson for its ad-supported original series.

The post YouTube tries to lure brands with ad-supported original series appeared first on Digiday.

Immersion: Hossam Bahlool Appointed Marketing VP

by Anisha Kapoor @ World Branding Forum

Bahlool’s expertise augments Immersion’s strength in mobile, social, and automotive industries Immersion Corporation, the leading developer and licensor of touch feedback technology, today announced the appointment of Hossam Bahlool as Vice President of Marketing. Bahlool will lead Immersion’s worldwide marketing organization and drive momentum for the adoption and monetisation of haptics in digital content and […]

The article Immersion: Hossam Bahlool Appointed Marketing VP appeared first on World Branding Forum.

In Character by Character

In Character by Character

by Elliott Moody @ Projects - The Brand Identity

In Character is a group of creatives working together to promote positivity, spark conversation, and show support for both local and national human rights causes. Character, an SF design and branding agency, was founded by immigrants and is comprised of people from all over the world. This diversity fuels our creativity and inspires us to give back to our communities.

AVON 39 THE WALK TO END BREAST CANCER RAISES $4.1 MILLION IN SANTA BARBARA

by Kayla Kong @ Avon Foundation

More than 1,600 AVON 39ers conquered 39.3-miles to take down breast cancer SANTA BARBARA, September 10, 2017 – AVON 39 The Walk to End Breast Cancer continued its 15th annual event series in Santa Barbara this weekend raising $4.1 million to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people […]

The post AVON 39 THE WALK TO END BREAST CANCER RAISES $4.1 MILLION IN SANTA BARBARA appeared first on Avon Foundation.

Ricoh Joins Fight against Alzheimer’s Disease

by Anisha Kapoor @ World Branding Forum

New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer’s Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number of awareness campaigns, leveraging Ricoh’s printing technologies and digital capabilities. Ricoh will also take part in generating much-needed research funding through a series of volunteering activities. The funds raised will […]

The article Ricoh Joins Fight against Alzheimer’s Disease appeared first on World Branding Forum.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Brands Brief: Avon CEO Stepping Down in Response to Investor Pressure - Morning Consult

Brands Brief: Avon CEO Stepping Down in Response to Investor Pressure - Morning Consult


Morning Consult

Sheri McCoy, chief executive of Avon Products Inc, is stepping down in March. Her departure comes on the heels of a difficult second quarter and scrutiny from investors.

AVON - MODO

AVON - MODO


MODO

ECO Biobased eyewear is made from 63% renewable non-food oil, certified by the USDA, and a tree is planted for every frame sold. ECO has sustainability and social responsibility as its main commitments, and we empower customers to reuse ECO’s packaging and donate their unwanted eyewear to people in need.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

Bleeding Edge: Rival Meatless Burger Brands Gain Traction

by Dale Buss @ brandchannel:

Rival vegan burger brands Impossible Burger and Beyond Meat both count Bill Gates as an investor

The post Bleeding Edge: Rival Meatless Burger Brands Gain Traction appeared first on brandchannel:.

AVON 39 THE WALK TO END BREAST CANCER RETURNS TO SAN FRANCISCO JULY 8-9

by Nancy Delgado @ Avon Foundation

SAN FRANCISCO, June 13, 2017 – AVON 39 The Walk to End Breast Cancer kicks off its fifth event of its 15th season in San Francisco July 8-9 with a steadfast commitment to help power more breast cancer research, more screenings and more survivors. The participants all have a fierce resolve to do something big […]

The post AVON 39 THE WALK TO END BREAST CANCER RETURNS TO SAN FRANCISCO JULY 8-9 appeared first on Avon Foundation.

The sun cream you should never buy

The sun cream you should never buy


The Independent

The most expensive sunscreen in a poll of leading high-street brands failed to provide the protection it claims, according to a consumer watchdog report. Laboratory test by Which? assessed a total of 14 sunscreen products from high-street brands that claimed to have a sun protection factor – or SPF – of 30, testing both their SPF and their protection against UVA rays.

Megan Fox to be face of Avon’s ‘Instinct’ brand

Megan Fox to be face of Avon’s ‘Instinct’ brand


CosmeticsDesign.com USA

Transformers star Megan Fox has been named the face of Avon’s ‘Instinct’ brand, which will be launched in Europe this autumn and the US in 2014.  

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections

by Sahil Patel @ Digiday

In July, Defy Media launched Clevver's first website, as it looks to grow the entertainment and lifestyle brand beyond Facebook and YouTube.

The post Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections appeared first on Digiday.

AVON 39 THE WALK TO END BREAST CANCER RAISES $3.1 MILLION IN SAN FRANCISCO

by Nancy Delgado @ Avon Foundation

  More than 1,400 AVON 39ers conquered 39.3-miles to take down breast cancer SAN FRANCISCO, July 9, 2017 – AVON 39 The Walk to End Breast Cancer continued its 15th annual event series in San Francisco this weekend raising $3.1 million to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate […]

The post AVON 39 THE WALK TO END BREAST CANCER RAISES $3.1 MILLION IN SAN FRANCISCO appeared first on Avon Foundation.

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

by Olivia Pearce @ World Branding Forum

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch of AdventureCats.org’s book, Adventure Cats: Living Nine Lives to the Fullest (Workman Publishing Company, 2017), PetSmart announced a collaboration featuring a curated line of products well suited for this adventurous […]

The article Petsmart Collaborates With Adventure Cats for Feline Pet Gear appeared first on World Branding Forum.

Brand News: 10 Things You Need to Know for Friday, September 22

by Shirley Brady @ brandchannel:

Aldi goes contactless, Tencent targets US brands, Facebook mea culpa and more

The post Brand News: 10 Things You Need to Know for Friday, September 22 appeared first on brandchannel:.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Get the look with these Beauty and Makeup products for Eyes, Face, Lips and Nails from Avon.ca

Get the look with these Beauty and Makeup products for Eyes, Face, Lips and Nails from Avon.ca


http://www.avon.ca

You will love these Makeup products and Makeup Special Offers from AVON. See what is available for Eyes, Beauty Tools, Face, Lips, and Nails.

Coca-Cola’s First In-Game Advertising

by Joshua Hughes @ World Branding Forum

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game advertising spot for use on external marketing platforms. The advert, which features EA SPORTS FIFA 18 virtual athlete Alex Hunter is a nod to the brand’s classic 1979 “Mean Joe,” […]

The article Coca-Cola’s First In-Game Advertising appeared first on World Branding Forum.

Hilton Honors Members Can Now Shop with Points on Amazon

by Anisha Kapoor @ World Branding Forum

Amazon Shop with Points offers Hilton Honors members yet another way to use their Points Hilton announced that its 66 million Hilton Honors members can redeem their Hilton Honors Points for purchases at Amazon.com. Hilton is the first hotel brand to offer customers the ability to Shop with Points at Amazon. “At Hilton, we are […]

The article Hilton Honors Members Can Now Shop with Points on Amazon appeared first on World Branding Forum.

3 Innovation Lessons from Louis C.K.

by Nick Partridge @ Innovation Excellence

Despite all the talk of disruption and rapid Fortune 500 turnover it can feel like the same old brands are touted as the titans of innovation year in and out. In this multi-part series I’ll look beyond the beloved behemoths and startup darlings to discover innovation inspiration in unlikely sources — NPR, opera & stand-up comedy.

Avon's sad tale: An American icon in decline

Avon's sad tale: An American icon in decline


CNNMoney

The fake takeover offer for Avon shows just how much trouble the company is in. Investors desperately want Avon to sell itself. Too bad it turned down a real bid from rival Coty three years ago.

Cheap supermarket sunscreens outperform expensive brand in protection test

Cheap supermarket sunscreens outperform expensive brand in protection test


Metro

'Although most sunscreens passed our test, one didn't provide the claimed level of protection.'

Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls

by Dale Buss @ brandchannel:

Toys "R" Us CEO Dave Brandon visits the chain's once-iconic Times Square flagship with a message

The post Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls appeared first on brandchannel:.

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment to Empowering Women » World Branding Forum

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment to Empowering Women » World Branding Forum


World Branding Forum

BeautyforaPurpose.com Launches as New Brand Publishing Site. Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence. Beauty for a Purpose provides a framework for the company …

Avon’s Breast Health Outreach Program: Providing Support to Community-Based Breast Cancer Programs Across the Country

by AvonFoundation @ Avon Foundation

Since 2000, Avon’s Breast Health Outreach Program (BHOP) has supported more than 250 community-based, non-profit breast health programs across the U.S. These agencies have made a significant impact on the lives of hundreds of thousands of women in need of breast cancer screening services. We sat down with Kathryn Gates-Ferris, AVON BHOP Project Director and […]

The post Avon’s Breast Health Outreach Program: Providing Support to Community-Based Breast Cancer Programs Across the Country appeared first on Avon Foundation.

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

by Olivia Pearce @ World Branding Forum

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today announced its global Team Visa roster for the Olympic and Paralympic Winter Games PyeongChang 2018, comprised of over 40 Olympians and Paralympians from 17 countries, including Mikaela Shiffrin (USA), Chloe […]

The article Team Visa Roster for Olympic and Paralympic Winter Games Revealed appeared first on World Branding Forum.

AVON 39 THE WALK TO END BREAST CANCER RAISES $3.1 MILLION IN CHICAGO

by Nancy Delgado @ Avon Foundation

CHICAGO, June 4, 2017 – AVON 39 The Walk to End Breast Cancer continued its 15th annual event series in Chicago this weekend raising $3.1 million to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about breast cancer. AVON 39 Chicago  – the third of seven events across the […]

The post AVON 39 THE WALK TO END BREAST CANCER RAISES $3.1 MILLION IN CHICAGO appeared first on Avon Foundation.

Avon calling: With a brand makeover, the beauty company targets millennials - Digiday

Avon calling: With a brand makeover, the beauty company targets millennials - Digiday


Digiday

The makeup brand debuted its new campaign “This is Boss Life” on Thursday.

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Eat Furniture by The Colour Club

Eat Furniture by The Colour Club

by Elliott Moody @ Projects - The Brand Identity

Eat Furniture are a contemporary furniture retailer with a focus on classic and striking pieces at an affordable price tag. Looking to breathe new life into a tired business, Eat reimagined their strategy and approached The Colour Club for an all-out refit on their brand. We set about creating an identity that complemented the sophistication of their new range, while allowing the product to shine. Playing on angles, patterns and textures, the Eat brand is built to connect with the modern, discerning customer.

Changes Needed at Avon Are More Than Cosmetic - Knowledge@Wharton

Changes Needed at Avon Are More Than Cosmetic - Knowledge@Wharton


Knowledge@Wharton

Sherilyn McCoy, Avon Products' new CEO, faces a daunting list of challenges: a three-year internal investigation into charges of government bribery in China; an SEC investigation into alleged leaks to analysts; possible takeover offers from two different suitors, and a stock that lost nearly half its value in 2011. Wharton faculty offer a roadmap for getting Avon back on its feet.

The Sleepover: 5 Questions With Guinness Storehouse’s Colette Coughlan

by Dale Buss @ brandchannel:

Guinness participates in Airbnb's Night At fan sleepover series—and is delighted at the outcome

The post The Sleepover: 5 Questions With Guinness Storehouse’s Colette Coughlan appeared first on brandchannel:.

Check out the latest from Avon on my eStore

Check out the latest from Avon on my eStore


Avon

For 130 years Avon has empowered millions of women who are ready to discover the beauty of confidence and financial independence. Avon’s award-winning products are favorites of consumers, beauty editors and industry honors. Shop with your Avon Representative online 24/7!

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

The Power of 39 – AVON 39 The Walk to End Breast Cancer Takes Over the Windy City and Beantown

by AvonFoundation @ Avon Foundation

AVON 39 The Walk to End Breast Cancer recently walked through Chicago and Boston, making a big, pink statement! As our third and fourth walks of the season, 39ers were out in full force and were ready to take on the 2-day, 39.3 mile challenge with fierceness and passion. Whether they were a long-time alumni […]

The post The Power of 39 – AVON 39 The Walk to End Breast Cancer Takes Over the Windy City and Beantown appeared first on Avon Foundation.

Avon by Collins

Avon by Collins


The Brand Identity

We redesigned Avon’s logo and identity with cues of femininity and elegance. In addition, we explored new concepts in packaging, photography, art direction, and campaign visual language to infuse the brand with the premium and contemporary beauty cues necessary to be a stronger competitor in

Facelift for Avon as it irons out wrinkles in its old-fashioned image

Facelift for Avon as it irons out wrinkles in its old-fashioned image


the Guardian

The cosmetics company is reaching out to 'savvy shoppers' with a global ad campaign. By Julia Finch.

Avon Skin So Soft Original Bath Oil Spray with Pump 5 Ounce
$6.00
Avon Sweet Honesty Perfumed Skin Softener
$0.89
Avon Anew Clinical Dual Eye Lift, 0.33 oz
$18.95
Avon MEGA Effects Mascara (Black)
$10.00
Avon Beyond Color Lipstick Plumping Divine Wine
$8.95
Avon Far Away Perfume
$11.95
Lot of 5 Avon Skin So Soft Original Scent Moisturizing Shower Gel (Skin So Soft Original)
$13.00
AVON Anew Platinum : Day Cream + Night Cream SET !
$26.00
Lot of 3 - Avon Glimmersticks Waterproof Eye Liner - Blackest Night
$15.95
Avon MagiX Face Perfector
$10.95
Avon Skin so Soft SSS Ultra Moisturiing Body Lotion Soft & Sensual Argan Oil 11.8oz.
$7.59
Anew Clinical Thermafirm
$19.95
Ultra Color Rich Lipstick - Sheer Series (Sheer Light Peach)
$5.95
Avon Skin So Soft Original Bath Oil, 25 oz. (Pack of 2)
$32.00
Avon Moisture Therapy Intensive Healing & Repair Hand Cream Lot of 5
$16.40
Avon Extra Lasting Cream to Powder Foundation "Creamy Natural" SPF 15
$13.95
Avon Solutions Nurtura Replenishing Cream Lot of 4
$23.88
Anew Ultimate Multi Performance Day Cream SPF 25 1.7 OZ.
$17.14
Avon Haiku Eau de Parfum Spray
$11.95
AVON Anew Reversalist Complete Renewal : Day Cream + Night Cream SET !
$24.00
Avon Beyond Color Lipstick & Lip Conditioner Bullet Sample Pack #2 (9 Assorted Colors)
$5.80
Set of 4 Avon Black Suede Roll-On Anti-Perspirant Deodorant Rolls
$2.99
Foot Works Healthy Maximum Strength Cracked Heel Cream 2.5 fl.oz.
$7.95
Avon SSS Fresh & Smooth Facial Hair Removal Cream 1 Oz.
$6.95
AVON Classics Collection Cologne Spray - Odyssey 1.7 Fl.Oz. (50mL)
$11.50
Avon On Duty 24 Hours Unscented Roll On Antiperspirant Deodorant 2.6 fl.oz. Lot 6 pcs.
$12.27
Lot of 2 Avon Skin So Soft SSS Soft & Sensual Ultra Moisturizing Body Lotion 11.8 oz.ea
$13.99
Avon Beyond Color Lip Conditioner
$8.45
Avon Moisture Therapy Intensive and Repair Extra Strength Cream Lot 2 Jars 5.3 Oz.
$8.93
Avon Rare Pearls Eau De Parfum Spray 1.7 Fl. Oz.
$11.95
Avon True Color Eyeshadow Quad Eye Shadow Mocha Latte
$8.98
NEW AVON ~ Anew Reversalist COMPLETE RENEWAL NIGHT CREAM
$18.94
Avon Face Perfector Spf 20 Sunscreen, New Packet
$11.24
Avon Glow Bronzing Pearls - Bronzed
$8.95
Avon Today Eau De Parfum Spray
$19.95
Avon Solutions Nurtura Replenishing Cream
$7.50
Avon Imari Seduction Eau De Toilette Spray 1.7 Fl. Oz.
$14.95
Avon Care Silicone Glove Protective Hand Creams 3.4 fl oz. (Pack of 2)
$10.69
Avon Roll-On Deodorant - Wild Country 1.7 oz. (Pack of 6)
$12.43
Avon Anew Platinum DAY Cream SPF 25 1.7 Oz
$19.75
Avon Haiku Kyoto Flower Eau De Parfume Spray
$13.19
Avon Wash-Off Waterproof Mascara -Black
$6.50
Avon Anew Platinum Night Cream 1.7oz Full Size
$16.84
Avon Mesmerize For Men Cologne Spray 3.4 fl oz
$11.95
Lot of 4 Avon GLIMMERSTICKS Eye Liner Cosmic Brown
$21.95
Avon Advance Techniques Moroccan Argan Oil Leave-in Treatment Bottle All Hair Types
$9.95
LOT OF 3 AVON Skin-So-Soft Bug Guard Plus IR3535 SPF 30 Insect Repellent Lotions 4 fl oz
$18.95
Avon Solutions Dramatic Firming Cream Lot of 4
$13.99
Avon Moisture Therapy. Intensive Healing & Repair
$15.27
Avon Ideal Flawless Color Corrector Cream "CC Cream" (Light Medium)
$12.95
Avon Far Away Eau de Parfum Spray for Women, 1.7 Fluid Ounce
$13.95
Anew Reversalist Complete Renewal Day Cream with SPF 25
$17.85
Lot of 2. Avon Care Rich Moisture with Soybean
$26.95
Anew Ultimate Multi-Performance Day Cream Broad Spectrum SPF25 by Avon anew
$16.47
Avon Skin So Soft Hair Removal Cream Lot of 4
$17.95
Avon Elements Moisture Boost Daily Moisture Lotion Broad Spectrum SPF 15 for Normal Skin
$12.95
Avon ANEW CLINICAL Extra Strength/Extrafort Retexturizing Peel 30 Pads
$14.27
Avon Clearskin Pore Penetrating Invigorating Scrub 75 ml
$7.90
Set of 2 Avon Moisture Effective Eye Makeup Remover Lotion,60 ml/ 2 fl oz each
$10.95
Avon Anew Clinical Retexturizing Peel
$16.99
Avon Haiku Kyoto Flower Eau de Parfum Spray 1.7 oz.
$15.95
Sweet Honesty Cologne Spray (Elegant New Look - Same Great Scent)
$10.95
Avon Care Silicone Glove Protective Hand Cream Lot of 5
$17.45
Avon Skin so Soft Fresh & Smooth Moisturizing Facial Hair Removal Cream
$7.99
Rare Gold Perfume
$14.95
Avon GLIMMERSTICKS Eye Liner Cosmic Brown
$3.94
Anew Ultimate Multi-Performance Night Cream
$17.94
Avon Glimmersticks Eye Liner, Blackest Black (3-Pack)
$15.95
Avon Imari Perfumed Skin Softener Cream By Avon 150 Ml 5 Fl Oz
$5.15
Avon Cool Confidence Original Scent Roll-on Anti-perspirant Deodorant Bonus Size 2.6 Fl. Oz.
$3.99
Avon Black Suede Cologne
$10.60
Lot of 4 Avon True Color Glimmersticks Eye Brow Definer - Blonde
$19.95
Avon Moisture Effective Eye Makeup Remover Lotion, 2 Ounce - LOT OF 2 - GREAT DEAL!
$8.00
Avon Beyond Color Plumping Lip Color SPF 15 - Twig Brindille
$8.50
AVON Anew Ultimate Multi-Performance : Day Cream + Night Cream SET !
$29.00
Sweet Honesty by Avon Cologne Spray 1.7 oz Women
$11.50
Avon Night Magic Cologne Spray, 1.7 fl oz
$10.95
Odyssey by Avon Cologne Spray 1.7 oz Women
$11.50
Avon - Anew Ultimate Multi-Performance Night Creme Anti-aging previously Age Repair Cream
$24.24
Avon Elements Moisture Boost Daily Moisture Cream Broad Spectrum SPF 15 for Combination Skin
$11.95
Avon Anew Clinical Thermafirm Face Lifting Cream
$19.90
Avon Solutions Dramatic Firming Cream, 1.7 Ounce
$8.50
Avon moisture therapy intensive healing & repair body lotion 33.8 fl. oz. lot 2 bottles
$22.24
RARE GOLD EAU DE PARFUM SPRAY 50ML 1.7FL OZ
$11.05
Avon Wild Country After Shave lotion 4oz./118ml
$15.50
Perfumed Skin Softeners (Far Away) by Avon
$6.50
Avon Foot Works Intensive Moisture Foot Cream
$5.00
Avon Sss Bug Guard + Picaridin With Vitamin-E Aerosol 4oz Can
$10.00
Avon Anew Reversalist Complete Renewal Day Lotion SPF 25
$10.44
Avon True Color Glimmersticks Eye Liner Blackest Black
$7.00
AVON SKIN SO SOFT Bath oil 16.9 oz *Original Scent
$12.50
Avon Moisture Therapy Intensive Healing & Repair Hand Cream Extra Dry Skin 4.2 Fl Oz. Fragrance Free - Qty 2
$8.39
Avon Skin So Soft Original Body Lotion with Jojoba - 11.8 oz
$8.00
Avon Skin So Soft Bath Oil Original - 25 fl.oz
$16.00
Today Tomorrow Always by Avon for Women, 1.7 oz Eau De Parfum Spray - Tomorrow
$19.95
Lot of 2 Avon Skin So Soft Original + Jojoba Body Lotion 11.8 oz. ea.
$13.92
Avon ANEW CLINICAL Advanced Retexturizing Peel 42 ml 1.47 fl oz
$25.00
Avon Be Blushed Cheek Color Tropical Peach
$6.99
Avon GLIMMERSTICKS Eye Liner Starry Night Blue
$6.00
Avon Clearskin Professional Deep Pore Cleansing Scrub
$7.87
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