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Avon Beauty Brands

16 Beauty Brands That Shockingly Test on Animals

16 Beauty Brands That Shockingly Test on Animals


TheThings

Beauty is not a good enough excuse for torturing and killing defenseless animals. Unfortunately, experiments on animals are still happening today, despite the cruelty-free alternatives available in th

30 Makeup Brands That Still Test On Animals In 2017

by Aly Laughlin @ Cruelty-Free Kitty

These popular brands all still test on animals. Some of them are often mistaken for being cruelty-free, but sadly this is not the case. I’ve included a brief description of each company’s policy to explain why they aren’t cruelty-free. For the majority of these cases, the brands are sold in China, where animal testing is […]

The post 30 Makeup Brands That Still Test On Animals In 2017 appeared first on Cruelty-Free Kitty.

Best Work-at-Home Businesses for Beauty and Makeup Lovers

Best Work-at-Home Businesses for Beauty and Makeup Lovers


The Work at Home Woman

Do you want to work from home in a niche that's fun and makes you feel good? Here's a huge list of the best work-at-home businesses for beauty and makeup lovers.

Let The Stars Be Your Guide to Interior Design

by Linda Parham @ YouBeauty

Different star signs thrive in different home environments. You have your own distinctive home décor personality that’s guided by your astrological chart. Consult your star sign and find out what it says about the best way to decorate your interior domestic space. Tailor your home to your celestial personality, and reap the rewards when you

The post Let The Stars Be Your Guide to Interior Design appeared first on YouBeauty.

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

Chipotle Struggles to Regain Consumer Favor

by Engagement Labs @ engagementlabs.com

It’s been a year since Chipotle’s E.coli crisis, and the brand continues to be talked about negatively by consumers. We analyzed our TotalSocial consumer conversation data for Chipotle during the past year, examining in-depth the restaurant chain’s performance in the “Sentiment” category. Sentiment is a measurement of how positive the conversation is around a brand, […]

The post Chipotle Struggles to Regain Consumer Favor appeared first on engagementlabs.com.

Jet2, Bacardi and Yorkshire Tea are Among the UK’s Social Movers & Shakers

by Deirdre Mcfarland @ engagementlabs.com

Engagement Labs’ TotalSocial® Rankings Reveal the UK Brands that have the strongest Consumer Conversation Momentum LONDON, UK (August 3, 2017) - Which UK brands can truly claim to be the talk of the town, those hot properties that seem to be attracting all the hype, and a growing viral presence? Uber, surely, along with a […]

The post Jet2, Bacardi and Yorkshire Tea are Among the UK’s Social Movers & Shakers appeared first on engagementlabs.com.

These Beauty Brands Are Still Tested on Animals

These Beauty Brands Are Still Tested on Animals


PETA

Many cosmetics brands are becoming cruelty-free, but these major companies are living in the dark ages and still testing on animals.

Beauty Brands Celebrate National Lipstick Day 2017

Beauty Brands Celebrate National Lipstick Day 2017


Beauty Packaging

Avon, L’Oreal, MAC, Smashbox & CoverGirl mark the occasion.

Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches)

by Aly Laughlin @ Cruelty-Free Kitty

I’ve always wanted to try the ever popular Stila Heaven’s Hue Highlighter in the shade “Kitten”, and I am so happy to be able to try it now that Stila is officially cruelty-free. Plus, its formula contains no animal ingredients and is therefore vegan-friendly! Hooray! At A Glance Brand: Stila Animal Testing Policy: Cruelty-Free, PETA-Certified […]

The post Reviewing Stila’s Infamous “Kitten” Highlighter (With Comparison Swatches) appeared first on Cruelty-Free Kitty.

The Best Cosmetic Brands

The Best Cosmetic Brands


Ranker

The top cosmetic brands make beauty products like mascara, lipstick, lotion, perfume and nail polish ranging from the most expensive, exclusive cosmetic brands to the best affordable cosmetic brands. Some brands are better than others but these best makeup brands stand above and beyond the re...

Beauty Companies Love to 'Empower' Women, Over and Over and Over Again

Beauty Companies Love to 'Empower' Women, Over and Over and Over Again


Jezebel

This week, Soledad O'Brien announced that her O'Brien Raymond Starfish Foundation would be teaming up with CoverGirl cosmetics to produce a series of documentaries as part of their "Girls Can" movement. For O'Brien, Girls Can is an way to help empower young women. For CoverGirl, it's the perfect way to convince young women that buying beauty products does not make them a bad person.

Beauty In Orbit: The New Space-Themed Vegan Cuts Box

by Aly Laughlin @ Cruelty-Free Kitty

I’m here with another installment of the Vegan Cuts Beauty Box, this time with their “Beauty in Orbit” filled with lunar-inspired goodies. The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 totally vegan and cruelty-free products. Keep reading for my thoughts on the products included in the July “Beauty in Orbit” […]

The post Beauty In Orbit: The New Space-Themed Vegan Cuts Box appeared first on Cruelty-Free Kitty.

Forever21 and H&M Conquer Fast-Fashion Social Media

by Anisha Kapoor @ World Branding Forum

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media brands in the hyper-competitive fast-fashion industry, according to a research report released by ShareIQ, the visual content performance platform for brands. The analysis digs into the data for the first […]

The article Forever21 and H&M Conquer Fast-Fashion Social Media appeared first on World Branding Forum.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Avon moves away from ‘traditional beauty ads’ and plots to encourage social selling - Marketing Week

Avon moves away from ‘traditional beauty ads’ and plots to encourage social selling - Marketing Week


Marketing Week

Avon is launching a new campaign aimed at convincing the British public of the quality of its products well as shouting about its cause to empower women.

Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections

by Sahil Patel @ Digiday

In July, Defy Media launched Clevver's first website, as it looks to grow the entertainment and lifestyle brand beyond Facebook and YouTube.

The post Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections appeared first on Digiday.

Who Owns What In The Beauty Industry?

Who Owns What In The Beauty Industry?


beautifulwithbrains.com

Do you know who really owns your favourite beauty brands?

Hilton Honors Members Can Now Shop with Points on Amazon

by Anisha Kapoor @ World Branding Forum

Amazon Shop with Points offers Hilton Honors members yet another way to use their Points Hilton announced that its 66 million Hilton Honors members can redeem their Hilton Honors Points for purchases at Amazon.com. Hilton is the first hotel brand to offer customers the ability to Shop with Points at Amazon. “At Hilton, we are […]

The article Hilton Honors Members Can Now Shop with Points on Amazon appeared first on World Branding Forum.

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings

by Engagement Labs @ engagementlabs.com

Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]

The post Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings appeared first on engagementlabs.com.

Beauty Brands That Donate to Charity - YouBeauty.com

Beauty Brands That Donate to Charity - YouBeauty.com


YouBeauty

During Breast Cancer Awareness Month, we want to give a shout out to the brands that donate to important causes year-round, not just during October.

Direct Selling brands ranked

Direct Selling brands ranked


CosmeticsDesign.com USA

A notable direct selling and network marketing publication just released its 2016 list of revenue leading companies. Several cosmetics and personal care businesses made the cut.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment to Empowering Women » World Branding Forum

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment to Empowering Women » World Branding Forum


World Branding Forum

BeautyforaPurpose.com Launches as New Brand Publishing Site. Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence. Beauty for a Purpose provides a framework for the company …

The Ultimate Guide To Cruelty-Free Nail Polish

by Aly Laughlin @ Cruelty-Free Kitty

We’ve reached out to all the nail polish brands to bring you this post. The main thing I’d like to point out is that Essie and OPI, 2 of the most popular nail polish brands, DO test on animals by selling in China. Sally Hansen is another culprit. Regardless, you’ll notice that there are an […]

The post The Ultimate Guide To Cruelty-Free Nail Polish appeared first on Cruelty-Free Kitty.

Cut Sodium to De-Puff Your Peepers

by YouBeauty Editors @ YouBeauty

Cut sodium to de-puff your peepers.

The post Cut Sodium to De-Puff Your Peepers appeared first on YouBeauty.

Vegan Cuts June 2017 Beauty Box Review + Contents

by Aly Laughlin @ Cruelty-Free Kitty

I am excited to share the next installment of the Vegan Cuts Beauty Box with you! As I mentioned in my review of the May Box, The Vegan Cuts Beauty Box is a monthly subscription box filled with 4-7 100% vegan and cruelty-free products. The Beauty Box differs from the Vegan Cuts Makeup Box in […]

The post Vegan Cuts June 2017 Beauty Box Review + Contents appeared first on Cruelty-Free Kitty.

Zinc and Low-Glycemic Foods May Help Acne

by YouBeauty Editors @ YouBeauty

Zinc and low-glycemic foods may help acne.

The post Zinc and Low-Glycemic Foods May Help Acne appeared first on YouBeauty.

Gerard Cosmetics: Animal Testing Policy & Correspondence

by Aly Laughlin @ Cruelty-Free Kitty

Gerard Cosmetics started out as a teeth whitening brand which has now expanded to makeup products built on that same premise including their teeth whitening lip glosses. There is a lot of talk of Gerard Cosmetics being “cruelty-free” on social media, but the official Gerard Cosmetics website does not include an animal testing policy, nor […]

The post Gerard Cosmetics: Animal Testing Policy & Correspondence appeared first on Cruelty-Free Kitty.

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

by Olivia Pearce @ World Branding Forum

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch of AdventureCats.org’s book, Adventure Cats: Living Nine Lives to the Fullest (Workman Publishing Company, 2017), PetSmart announced a collaboration featuring a curated line of products well suited for this adventurous […]

The article Petsmart Collaborates With Adventure Cats for Feline Pet Gear appeared first on World Branding Forum.

Tarte Drench Lip Splash Lipstick Review & Swatches

by Aly Laughlin @ Cruelty-Free Kitty

Lipstick is one of those things I just can’t get enough of, so I was super thrilled to try out the vacation-themed Tarte Rainforest of the Sea Drench Lip Splash Lipsticks in several shades! Keep reading for my thoughts and swatches below. At A Glance Brand: Tarte Animal Testing Policy: Cruelty-Free, PETA-certified Parent Company: Kose […]

The post Tarte Drench Lip Splash Lipstick Review & Swatches appeared first on Cruelty-Free Kitty.

Feeling Younger Can Make You Look It

by YouBeauty Editors @ YouBeauty

Feeling younger can make you look it.

The post Feeling Younger Can Make You Look It appeared first on YouBeauty.

8 TV Stars Talk About That One Game-Changing Scene

by Linda Parham @ YouBeauty

Television is showing us more women who are just like us. Remember when “the girl next door” went up against “the sex kitten” to capture the heart of the handsome hero? Clichés like that haven’t totally disappeared from the small screen, but today’s most popular TV shows are busy throwing the old rules out the

The post 8 TV Stars Talk About That One Game-Changing Scene appeared first on YouBeauty.

Earth Day #Truthbeauty Makeover

Earth Day #Truthbeauty Makeover

by Jessica Assaf @ BLOG - BEAUTY LIES TRUTH

In honor of Earth Day, Jessica helped her friend Michelle Persad clean up her beauty routine with products from Ambre Blends, Nutiva, RAW IS EVERYTHING, W3ll People, Dr. Bronner's, S.W. Basics, and One Love Organics. Read the story now on The Coveteur and the Huffington Post

 

 

Markwins Beauty Brands taps Michael Shaw as Chief Operating Officer

Markwins Beauty Brands taps Michael Shaw as Chief Operating Officer


FashionNetwork.com

Michael Shaw has been named the new COO for Markwins Beauty Brands which includes a portfolio of top drugstore brands such as Wet n Wild, Bonnie Bell and Lip Smacker.

Mirror, Mirror on the Wall, Who are the Top Ranked Beauty Brands on Social Media of Them All? | engagementlabs.com

Mirror, Mirror on the Wall, Who are the Top Ranked Beauty Brands on Social Media of Them All? | engagementlabs.com


engagementlabs.com

Aveda, Anastasia Beverly Hills, Neutrogena and Estée Lauder lead women’s beauty brands on social media according to Engagement Labs’ eValue rankings.   TORONTO, ON. – August 12, 2015 – The U.S. beauty industry is a $56.63 billion dollar market and social media has become a massive avenue for brands to market their products and engage consumers. Today, technology and …

Beauty Brands and Social Media

Beauty Brands and Social Media


Social Media Today

The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted.For an industry that has been built on

How did L’Oréal Become The Most Watched Beauty Brand?

How did L’Oréal Become The Most Watched Beauty Brand?


Tubular Insights

L'Oreal is the most-watched beauty brand, generating nearly 90M video views in June 2016. We take a look at the brand's video strategy.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Beauty Brands Salon Spa & Superstone

Beauty Brands Salon Spa & Superstone


Yahoo Local

Find Beauty Brands Salon Spa & Superstone in Avon with Address, Phone number from Yahoo US Local. Includes Beauty Brands Salon Spa & Superstone Reviews, maps & directions to Beauty Brands Salon Spa & Superstone in Avon and more from Yahoo US Local

Corona: A Social Misfit Who is the Life of the IRL Party

by Engagement Labs @ engagementlabs.com

The beer category is known for having great online sharing. So why is Corona a Social Misfit? The beer category itself is defined by sociability. Corona’s strong connection to summertime and the beach well aligns it with prompts for consumers to share pictures and good times involving the brand on social media. But, when we […]

The post Corona: A Social Misfit Who is the Life of the IRL Party appeared first on engagementlabs.com.

New K-Beauty Trend: Hands, Feet & Lip Masks. Do You Need Them?

by Gio @ beautifulwithbrains.com

Who said that masks are only for the face? After putting sheet masks firmly back into our skincare routine, the Koreans have come out with a new wave of masks…

The post New K-Beauty Trend: Hands, Feet & Lip Masks. Do You Need Them? appeared first on beautifulwithbrains.com.

Beauty Pumps Up Its Presence at Fitness Concepts

Beauty Pumps Up Its Presence at Fitness Concepts


WWD

Exercise locations offer beauty brands an alternative distribution channel that doesn’t compete with specialty retail and presents them to a sought-after demographic.

List Of Cruelty-Free Brands - 2017

List Of Cruelty-Free Brands - 2017


Cruelty-Free Kitty

Which of your favorite brands are certified cruelty-fee? Here's a master list of cruelty-free brands including 100% vegan companies!

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Respondology’s Groundbreaking Advertising Week Launch

by Thomas Ng @ World Branding Forum

Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels into a search-like advertising medium with measurable ROI, announced that it will formally launch at Advertising Week 2017. Respondology’s team has coined the phrase Reply-Based Advertising to describe the new […]

The article Respondology’s Groundbreaking Advertising Week Launch appeared first on World Branding Forum.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Updates to the List of Cruelty-Free Brands

by Aly Laughlin @ Cruelty-Free Kitty

Hello! Here’s our latest cruelty-free update for the past 2 months. There are a LOT of new brands being added to the list of cruelty-free brands. As always, the brands added to the list claimed that they: Don’t test finished products or ingredients on animals. Don’t have suppliers who test on animals. Don’t allow any […]

The post Updates to the List of Cruelty-Free Brands appeared first on Cruelty-Free Kitty.

beauty brands | Day Spas in 10397 East US Highway 36 - Avon IN - Reviews - Photos - Phone Number

beauty brands | Day Spas in 10397 East US Highway 36 - Avon IN - Reviews - Photos - Phone Number


BirdEye

34 reviews of beauty brands from Avon, INGreat! Helped with everything I needed friendly I went their close to their opening day glad they put an ULTA there

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

Avon

Avon


Livingly

(A-One)

Scientists May Soon Be Able To Read Your Mind

by YouBeauty Editors @ YouBeauty

Scientists may soon be able to read your mind.

The post Scientists May Soon Be Able To Read Your Mind appeared first on YouBeauty.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Ricoh Joins Fight against Alzheimer’s Disease

by Anisha Kapoor @ World Branding Forum

New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer’s Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number of awareness campaigns, leveraging Ricoh’s printing technologies and digital capabilities. Ricoh will also take part in generating much-needed research funding through a series of volunteering activities. The funds raised will […]

The article Ricoh Joins Fight against Alzheimer’s Disease appeared first on World Branding Forum.

cabi Blogger Day: An Inside Peek Into the Direct Sales Brand

by Holly - The Work at Home Woman @ The Work at Home Woman

By Holly Reisem Hanna Back in May, I flew out to California (along with seven other fashion bloggers) to hang out with the cabi team. I've worked with cabi numerous times over the past seven years, and every time I walk away with some new insight into this generous and fun company that's run by […]

The post cabi Blogger Day: An Inside Peek Into the Direct Sales Brand appeared first on The Work at Home Woman.

YouTube tries to lure brands with ad-supported original series

by Sahil Patel @ Digiday

YouTube is pitching sponsorship and custom integration ad packages to nab advertisers such as Johnson & Johnson for its ad-supported original series.

The post YouTube tries to lure brands with ad-supported original series appeared first on Digiday.

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Coca-Cola’s First In-Game Advertising

by Joshua Hughes @ World Branding Forum

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game advertising spot for use on external marketing platforms. The advert, which features EA SPORTS FIFA 18 virtual athlete Alex Hunter is a nod to the brand’s classic 1979 “Mean Joe,” […]

The article Coca-Cola’s First In-Game Advertising appeared first on World Branding Forum.

A Tale of Two Pepsis

by Engagement Labs @ engagementlabs.com

We often hear that soda is bad for us. Especially regular soft drinks, which are packed with 120+ calories per can. So it is worth pointing out that – as far as consumer conversations are concerned – Pepsi is doing a better job fostering positive online Volume and Brand Sharing than its sister, Diet Pepsi. […]

The post A Tale of Two Pepsis appeared first on engagementlabs.com.

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

by Olivia Pearce @ World Branding Forum

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together with safe ride partner Lyft. Given the success of last year’s pilot programme — during which Budweiser delivered more than 35,000 rides home across six US states plus Washington, D.C. […]

The article Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign appeared first on World Branding Forum.

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Avon 1.0% Cash Back

Avon 1.0% Cash Back


Ebates

Shop smarter at Avon! $10 Welcome Bonus when you join Ebates today.

List of Cruelty Free Brands

List of Cruelty Free Brands


My Beauty Bunny

A regularly updated list of Cruelty Free Brands - beauty and health

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

by Olivia Pearce @ World Branding Forum

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today announced its global Team Visa roster for the Olympic and Paralympic Winter Games PyeongChang 2018, comprised of over 40 Olympians and Paralympians from 17 countries, including Mikaela Shiffrin (USA), Chloe […]

The article Team Visa Roster for Olympic and Paralympic Winter Games Revealed appeared first on World Branding Forum.

Rapidly Cutting Sodium Can Be Unhealthy

by YouBeauty Editors @ YouBeauty

Rapidly cutting sodium can be unhealthy.

The post Rapidly Cutting Sodium Can Be Unhealthy appeared first on YouBeauty.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

6 Ways Word of Mouth Influences Revenue

by Engagement Labs @ engagementlabs.com

“Nothing influences people more than a recommendation from a trusted friend,” Mark Zuckerberg once famously said. “A trusted referral is the Holy Grail of advertising.” Many brands have conducted customer research that confirms word of mouth recommendations are the #1 way people to decide to use their product. As a brand or marketing manager, can […]

The post 6 Ways Word of Mouth Influences Revenue appeared first on engagementlabs.com.

Beauty 2015

Beauty 2015


L2: Benchmarking Digital Performance

E-commerce in Beauty continues to be a gold rush for enterprises. However, with the majority of Beauty consumers preferring third-party retailers over brand sites, Beauty brands must shift priorities accordingly. Brands continue to be divided ...

Wunderman Takes Majority Stake in Pierry

by Anisha Kapoor @ World Branding Forum

Wunderman Takes Majority Stake in Salesforce-focused Consultancy Pierry WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry, an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud. Pierry’s revenues were US$14.5 million/£10.70 million for the period ended 31 December, 2016. […]

The article Wunderman Takes Majority Stake in Pierry appeared first on World Branding Forum.

Everyone’s Buzzing About Burt’s Bees New Full Makeup Line

by Jessica Williams @ YouBeauty

You may know Burt’s Bees for it’s all natural lip balms and lotions. But, the popular natural brand is about to offer something more to it’s line up – an all natural makeup line.  Over the years, the company has gained unwavering trust in offering all natural ingredients that are environmentally safe. So far, the

The post Everyone’s Buzzing About Burt’s Bees New Full Makeup Line appeared first on YouBeauty.

Lovers Find Romantic Inspiration for Proposals

by Linda Parham @ YouBeauty

A marriage proposal can be as simple as a greeting at the door after a hard day’s work or as elaborate as popping the question on a football stadium jumbotron. Some of the most romantic proposals ever are found in a new thread on the secret sharing app Whisper. The magic of romance was in

The post Lovers Find Romantic Inspiration for Proposals appeared first on YouBeauty.

Game On: Top 10 Best & Worst Beauty Brands

Game On: Top 10 Best & Worst Beauty Brands


BEAUTY LIES TRUTH

It's Friday and I have no class today, so I decided to dedicate the day to a little experiment. I took the "Top 10 Beauty Brands" according to Forbes Magazine, and then I found each company's highest-scoring (most harmful) product on the Environmental Working Group's Skin Deep Databa

Top beauty brands accused of refusing MPs' call for hearing on microplastics

Top beauty brands accused of refusing MPs' call for hearing on microplastics


the Guardian

Companies should come clean on the harm plastic microbeads in their products is causing to marine life, says environment committee chair

Immersion: Hossam Bahlool Appointed Marketing VP

by Anisha Kapoor @ World Branding Forum

Bahlool’s expertise augments Immersion’s strength in mobile, social, and automotive industries Immersion Corporation, the leading developer and licensor of touch feedback technology, today announced the appointment of Hossam Bahlool as Vice President of Marketing. Bahlool will lead Immersion’s worldwide marketing organization and drive momentum for the adoption and monetisation of haptics in digital content and […]

The article Immersion: Hossam Bahlool Appointed Marketing VP appeared first on World Branding Forum.

Avon calling: With a brand makeover, the beauty company targets millennials - Digiday

Avon calling: With a brand makeover, the beauty company targets millennials - Digiday


Digiday

The makeup brand debuted its new campaign “This is Boss Life” on Thursday.

California company buys control of KC-based Beauty Brands

California company buys control of KC-based Beauty Brands


kansascity

California company buys control of KC-based Beauty Brands

Hate Animal Cruelty? You Should Probably Avoid These Cosmetic Brands

Hate Animal Cruelty? You Should Probably Avoid These Cosmetic Brands


One Green Planet

As a Green Monster, being informed on whether or not the products we use are cruelty-free or not is important. To help you navigate the world of cruelty-free cosmetics, let’s take a look at t…

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Facebook: leading beauty brand followers 2017 | Statistic

Facebook: leading beauty brand followers 2017 | Statistic


Statista

This statistic gives information on the most popular beauty brands on Facebook, ranked by number of followers on the social network. As of May 2017, personal care brand Dove was ranked second with close to 27.12 million Facebook followers. Nivea was ranked third with 19.98 million followers.

For The Love Of Lemongrass

For The Love Of Lemongrass

by Alexis Krauss @ BLOG - BEAUTY LIES TRUTH

It's DIY Friday and guest blogger Kristin Collins Jackson is back, this time to tell us all about the many benefits of lemongrass essential oil. Kristin shares her favorite DIY recipes incorporating lemongrass essential oil just in time for you to try them this weekend. Enjoy! Xoxo Alexis

Lemongrass essential oil is one of the many essentials in my beauty routine. While many folks may be used to seeing this ingredient in a delicious stir-fry, the healthy benefits of this tropical grass can be applied on your bod to solve your beauty woes. I'm a huge fan of using fresh lemons on my face after cleansing to get rid of pesky scars that blemishes leave behind, but squeezing a fresh lemon by hand everyday gets old real fast. Fortunately, lemongrass essential oil is just as versatile and when mixed with the right ingredients it handles dark spots like a boss!

Lemongrass is native to tropical climates like Africa, Sri Lanka and India. The essential oil is an astringent with natural brightening qualities, so you can say goodbye to lightening dark spots with harmful chemicals or hand-squeezing lemons. According to sources at Livestrong, the anti-microbial and anti-bacterial properties make it excellent at warding off infections. Lemongrass is cleansing because of its antiseptic qualities — which is exactly what you want when incorporating a new ingredient into your cleansing routine.

A little bit of lemongrass goes a long way, because of those potent antiseptic and astringent properties, it can be an irritant on your skin, so be sure to mix your lemongrass with your favorite carrier oil and use in small doses.

Here are a handful of ways you can use lemongrass to brighten your day...and your skin.

1. Deodorant

It took me a while to nail down my essential oils to make a deodorant that would control sweat and odor, adding lemongrass to my natural deodorant has become, well, as essential as the oil itself.

2. Toner

Lemongrass acts as a natural preservative and lightener in my go-to homemade toner. This toner can be used after cleansing, before you moisturize, by using rose water, aloe vera, and a few drops of lemongrass essential oil. As with any new recipe, do a test patch on the inside of your arm to make sure your skin reacts well to lemongrass.

3. Brightening Body Lotion

I'm all about brightening my skin throughout my skin regimen, as long as it doesn't require any harmful chemicals. I use a combination of mango, shea, and kokum butter with my favorite carrier oils, then I add frankincense and lemongrass essential oil to keep my lotion healing my body throughout the day.

-Kristin

What the Trump Victory Can Teach Brand Marketers

by Brad Fay @ engagementlabs.com

By all accounts, the surprising election of Donald Trump as president was due in part to a social media juggernaut, driven by Trump’s skillful use of Twitter to mobilize supporters and dominate the campaign narrative, as well as the large-scale sharing of news—real and fake—among like-minded tribes. But 2016 was a social election in another […]

The post What the Trump Victory Can Teach Brand Marketers appeared first on engagementlabs.com.

50 Best Beauty Brands to Follow on Social Media

50 Best Beauty Brands to Follow on Social Media


StyleCaster

Fill your social media feeds with all of the beauty inspiration you could ever want – trust us.

Eat Your Way To a Healthy Glow

by YouBeauty Editors @ YouBeauty

Eat your way to a healthy glow.

The post Eat Your Way To a Healthy Glow appeared first on YouBeauty.

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